Which one of us hasn’t been seduced by the power of celebrities? Celebrity marketing is an effective marketing strategy which involves attaching the fame of a celebrity to a brand or product, and their hordes of fans who idolise them want to buy it. However, this isn’t always the case. A lot of people don’t buy a product or avail a service simply because their favourite celebrity has endorsed it. More often than not, celebrity marketing ensures that the brand, products and services stick in the minds of the customers by virtue of their popularity, and people will buy the product because they can recall it easily while purchasing! It is an age old marketing strategy that has consistently paid off, and is backed by thorough research and impressive statistics. Social media has only brought our favourite celebrities closer, and trust has increased as we get more and more access to their private lives.
Celebrity marketing has become easier than ever, and its effectiveness remains unchallenged. At Vowel Digital World, we will ensure that our clients too can harness this marketing goldmine by providing the best services available in the industry.
Vowel Digital World understands and deeply appreciates the fact that each brand has their own distinct identity and finding the right celebrity for our clients is our number one priority. We pride ourselves on our ability to gauge the needs of our clients, and listening to them thoroughly, so that they get the right fit. We analyse their needs and the products or services they offer and find the celebrity that will be well suited for them. We find a credible celebrity who is acknowledged and famous for being an expert in the industry they are endorsing. No one would buy engine oil if Sanjeev Kapoor were endorsing it. However, it becomes a different story if the industry is food.
We believe in carrying out thorough research to meet and supercede our clients’ requirements and expectations. During the selection process, we also monitor the behaviour, conduct and public image of the celebrity over a period of time to minimize any potential negative publicity that might harm the brand. Celebrity marketing requires one great shot, and we put everything we have in ensuring that the celebrity and the brand are a perfect fit.
The thought of working with celebrities might seem to be an intimidating task, and some may not consider it a viable option because they think it is a daunting challenge. However, we are here to reassure our clients that celebrity marketing can be done seamlessly, because it is our job to coordinate with the celebrity and their teams. Our clients can sit back and relax, because we will take the task of arranging everything for them and formulate the whole plan with them according to the business requirement. Whether it is an event or an advertisement or a social media campaign, we will take over all the details and make sure that the process goes by smoothly, and without any unnecessary stress. Our clients are our priority, and we make it a mission to ensure that they get everything they want without any headaches and troubles.