Everything is done through social media these days, and marketing is no exception. While multiple avenues exist for the same, there is one marketing strategy that is fast gaining approval across the world, and it is right under our nose: influencer marketing! The latest buzzword in marketing and our everyday language, influencers are people who have a significant number of dedicated followers, who use their social media accounts for various purposes. They offer endorsements or product mentions through sponsored posts, story mentions, unboxing videos, and so on, in exchange for payment.Influencers can be of several types, and range from fashion, lifestyle, food, accessories, travel and books to finance, affiliate marketing, technology, stock markets, and so on. The range of influencers is incredible, and the “influence” they have over their followers is incredible. At Vowel Digital World, we ensure that you can utilize this latest and very effective marketing technique to the fullest by guiding you every step of the way.
Influencers are social media personalities who have a dedicated set of followers, who more often than not, trust these personalities and often buy products or avail services based on their recommendations. Influencer marketing is a niche strategy that has grown explosively over the years as people begin to spend more and more time on social media sites. Our interactions with others have also increased as a consequence, and trust has also developed exponentially. Before we buy anything, we often ask others who have already used it. Influencer marketing is the same thing, except it is done through social media.
The power of influencer marketing is not to be trifled with, and market research has confirmed the same. Civic Science has found that 14% of 18-to-24-year-olds and 11% of millennials have bought something within the last six months because an influencer recommended it. Another research suggests that 49% of consumers claim that they depend on influencer recommendations to inform their purchasing decisions. From the point of view of brands and companies, 89% brands say ROI (return on investment) from influencer marketing is comparable to or better than other marketing channels. Influencer marketing is now a multi-billion dollar industry, and is only expected to grow. We are here to make sure that you also hop on the bandwagon and take full advantage of it!
While influencer marketing may sound simple, the process is often complicated and requires a great deal of analysis. We, at Vowel Digital World, are here to take this heavy load off you. Our highly qualified team is experienced in this latest marketing strategy, and we will use high powered tools to ensure that you can make the best out of it. We will analyse your brand’s products and requirements, and find the right influencers for you by running sophisticated analytics. While one might think that finding influencers with the highest number of followers is the way to go, that is not the case. The influencer must fit your brand profile, and we will make sure that the shoe fits! We will cover a wide number of influencers who have high reach and engagement, with relevant and resonant profiles, and make sure that they are the right fit for you.
Vowel Digital World caters to brands from all industries, and we are also in regular contact with influencers from all of them. In addition to that, we are in touch with influencers with a wide range of followers, from nanoinfluencers to microinfluencers to macroinfluencers, and even megainfluencers! Our team of experts will analyse your needs and requirements and recommend several combinations of influencers to ensure that your target audience is covered completely. Your success and satisfaction in our services is our only motto and goal, and we go out of our way to ensure that you can benefit from our highly specialised services. We keep abreast of all the latest trends in influencer marketing to make sure that you get the best use out of it.